Growing Brand Awareness With Community Engagement and Awards

Traditional marketing approaches remain relevant and will always have their place, but with consumers increasingly looking to each other for guidance on which companies to go with, it’s businesses that recognize the powerful combination of community engagement and recognition for a job well done that will be leading the pack in the coming years.

Cultivating a Brand Identity Through Community Engagement

Your product is the best around and your customer service brings satisfaction to shoppers, why isn’t that enough?

While the above achievements will certainly place your business in the top few percent, active community involvement will raise your profile and help develop a public perception of your brand as more than just a profit-making endeavor. A relatably ‘human’ and socially conscious brand will draw business from the competition who remain faceless and distant.

Indeed, when consumers and employees feel a sense of affinity with a brand’s purported values, this shared alignment will become more invested in your brand and what it stands for, which, in turn, will naturally result in more loyal customers and positive online chatter that will contribute to a positive brand reputation.

Awards Symbolize Exceptional Performance

Community engagement by itself will advance the public perception of your business, but the consistent effort may also lead to a third-party seal of approval, such as an industry award. An award can give your brand a boost as validation of your hard work and achievements and serve as a symbol of stand-out performance that singles you out from the competition.

A pretty much-guaranteed way to rise above the pack is to show your customers that they matter by excelling in customer service. The newly launched Consumers Choice Award by PissedConsumer.com recognizes businesses for their customer service achievements and high customer satisfaction ratings. Consumer Choice Awards winners are thereby bolstered by a strong signifier of customer-centric company values, issuing extra credibility that could tip the hesitant consumer’s purchasing decision in your favor.

Build a Brand That Attracts Positive Associations

Recognition through community engagement and brand reputation develop in parallel; they work together to enhance a company’s standing and create associations with a brand name that allow consumers to feel good about where their money is being spent.

Businesses that recognize the importance of community engagement and prioritize it in their overall strategy stand to gain through enhanced public perception, improved online reputation, and industry accolades. Such awards serve as a stamp of approval that can be used in marketing efforts to signify a high standard that can be difficult to find elsewhere and also reassure the potential customer that they are about to make the right choice.

People like to see brands giving back, whether it be through community projects or open, honest, and reliable customer service — it nurtures an association with trustworthiness and a genuine commitment to the customer experience. Engagement that builds credibility and trust opens doors for a business, and not just in terms of public recognition and customer satisfaction; business growth through prosperous collaborations, expansion opportunities, and attracting new talent are all likely byproducts of customer-centric brand progress.

Your brand can be trusted, revered, and attractive, so building customer loyalty through community focus should be a key part of your strategy.